Consumer Education Initiatives and ICPEN Annual Consumer Education Awards
In June 2021 ICPEN launched its first consumer education initiative. Tips for travel consumers - was developed by the ICPEN Unfair trading practices in travel and tourism digital platforms project working group co-led by Australia and the United Kingdom with contributions from: Belgium, Canada, Chile, Germany, the Netherlands, Peru, USA.
Each tip can be downloaded and tailored to meet your own domestic travel messaging. The only requirement is that the concept is attributed to ICPEN©2021
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National Consumer Education initiatives:
Each year members are asked to nominate national Consumer Education initiatives. Nominations are assessed against the following criteria:
- the success of the consumer education initiative
- the strategy used;
- the results/impact achieved; and
- creativity and originality.
During the Annual Conference, members will assess the nominees against the criteria and vote to select a winner.
| year 2024 | |
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2024 Consumer Education Award, |
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| Winner Category 1 e-commerce - Latvia | |
| Winner Category 2 children and youth - Norway | |
| year 2021 | |
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2021 Consumer Education Award, |
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| Winner Category 1 COVID-19 - Korea
Korea Consumer Agency with the campaign “Create a reliable consumer environment and provide the necessary information in order to ensure consumer safety amid the COVID-19 pandemic” |
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| Winner Category 2 Financial inclusion and financial services - New Zealand and Zambia
New Zealand Commerce Commission with the campaign “Don’t get stung by your loan!”; and Competition and Consumer Protection Commission, Zambia with the campaign “Inter-School Posters on ‘Financial Consumer Protection in the Digital Era’”. |
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| year 2020 | |
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2020 Consumer Education Award, |
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| Winner Category 1 Sustainable consumption - Mongolia
The Authority for Fair competition and consumer protection of Mongolia. The campaign “Child is a consumer” enhances public consumer education by increasing children’s consumer education. The AFCCP of Mongolia worked with teachers, ministries, other agencies, business entities and organisations, and targeted consumers at an early stage to increase consumer education for future citizens. |
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| Winner Category 2 Guiding consumers in the digital world - Estonia
The Consumer Protection and Technical Regulatory Authority (CPTRA), Estonia. Its campaign “Buy wisely. Trade correctly. Also, in E-store.” had as goal to raise awareness among consumers of their rights and obligations regarding e-commerce and provide guidance on how to recognize a trusted e-shop. |
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Video compilation of 2020 Consumer Education Award finalists |
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| year 2019 | country | winner showcase |
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| 2019 Consumer Education Award, Annual Conference, Livingstone, Zambia | Sweden | |
| Netherlands |