International Internet Sweep Day
The International Internet Sweep Day initiative is a pro-active enforcement tool to target growth in fraudulent and deceptive conduct emerging on the Internet and other forms of electronic communication.
The aim of the International Internet Sweep Day is to build consumer confidence in e-commerce through having a day dedicated to intensive searching to provide a list of suspicious sites for later enforcement action.
Sweeps play a significant role by:
- Improving market conduct by demonstrating an enforcement presence online;
- Raising the profile of each participating agency by promoting their involvement in a significant event with agencies from over 30 economies;
- Facilitating further action by each agency from education, enforcement and international referrals in light of information revealed from the Sweep; and
- Broadening Internet users awareness by releasing information through the media
On International Internet Sweep Day consumer protection agencies, including non-ICPEN member agencies, across the world are dedicated to intensive searching on a theme which will change each year. The International Internet Sweep Day results in identifying suspicious sites for later enforcement or educative action by the consumer protection agencies.