ACCC takes action against Trivago over hotel price advertisements

The Australian Competition & Consumer Commission (ACCC)  has instituted proceedings in the Federal Court of Australia against trivago N.V. (Trivago) alleging it made misleading hotel pricing representations in its television advertising and website, in breach of the Australian Consumer Law.

The ACCC alleges that from at least December 2013, Trivago ran TV advertisements presenting its website as an impartial and objective price comparison service that would help consumers identify the cheapest prices for hotel rooms when, in fact, Trivago’s website prioritised advertisers who were willing to pay the highest cost per click fee to Trivago.

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