United Kingdom - OFT publishes research into Advertising of Prices

On 2nd December, the OFT published the conclusions of its research into the Advertising of Prices. Based on groundbreaking evidence from behavioural economics, psychology literature and surveys, the Report establishes that certain pricing techniques can mislead and cause potential harm to consumers.

The practices the OFT has identified as having the greatest potential to cause consumer harm are drip pricing, time-limited offers and baiting sales. The OFT will consider the conclusions of this research when deciding to apply and enforce UK consumer protection law.

Read the press release.