Canada - Zellers Agrees to Take Action to Correct Misleading Promotion

The Competition Bureau announced today that Zellers Inc., owned by the Hudson's Bay Company, has agreed to take steps to address Bureau's  conclusion that a Zellers' misleading savings card promotion violated the Competition Act.

Zellers was promoting the savings cards, valued at $ 10, with the purchase of the movie Avatar on DVD or Blue-Ray. One of the conditions associated with the savings card was a $50 minimum purchase in order to redeem the savings card. The Bureau's review revealed that this condition was omitted from the advertising for this promotion and only disclosed after consumers made their initial purchase. Terms and conditions associated with these types of promotions that are not fully disclosed to consumers before the time of purchase raise under the false or misleading representations provisions of the Competition Act.

For more information, please visit: http://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/03255.html.