President of UOKiK publishes recommendations on the tagging by influencers on social media

The Office of Competition and Consumer Protection (UOKiK), Poland, has published the Recommendations on the tagging by influencers, of advertising content on social media.

Recommendations of the President of UOKiK on the tagging, by influencers, of advertising content on social media is a document that has long been awaited not only by influencers, but also by advertisers, PR agencies and consumers. The recommendations present a number of practical examples and graphical proposals and have been drawn up to assist online creators to correctly tag their commercial content. The document describes not only the key definitions, applicable legal regulations and consequences that may be suffered in connection with surreptitious advertising, but also provides specific examples of advertising tags that should be used on social media (Instagram, Facebook, TikTok, YouTube and others). It also offers practical guidelines that need to be followed in connection with all forms of ads.

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