Online retailer fined for misleading "today only" deals

A prominent New Zealand online retailer has been fined NZ$840,000 for promotional claims on its online store, which were liable to mislead consumers about how long its daily deals would run for and the quantity of stock available.

1-Day – which has since amalgamated with another entity and now trades under TheMarket – promoted its daily deals ‘for today only’, despite often rolling them over consecutive days. The online store had also been programmed to progressively reduce the quantity of stock displayed as available throughout the day, meaning that consumers were often not seeing accurate information about the stock available or how long the offer would be available to them. 

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