Following ACM actions, Wish bans fake discounts and blocks personalized pricing

Following actions of the Netherlands Authority for Consumers and Markets (ACM), online platform Wish has banned its merchants from using fake discounts on its platform. In addition, Wish has blocked the use of personalized pricing in the EU since May 25, 2022. This has been the result of actions taken by ACM. In these actions, ACM worked together with other European consumer authorities and with the European Commission. Wish’s parent company, ContextLogic.Inc, is a major American platform that sells items online such as fashion, home decor, and electronics to consumers in a large number of European countries, among other regions.

Edwin van Houten, Director of ACM’s Consumer Department, explains: “It is important that consumers are  able to make online purchases with confidence. In the ever more digital world too, online retailers must be  transparent about the way in which prices are set. Consumers must be able to base their choices on correct  information. The rules fully apply to businesses that originate from outside the EU but that also target  consumers inside the EU. Therefore, we welcome Wish’s commitments.”

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