Trivago to pay AU$44.7 million in penalties for misleading consumers over hotel room rates

The Federal Court of Australia has ordered Trivago to pay penalties of AU$44.7 million for making misleading representations about hotel room rates on its website and in television advertising, in proceedings brought by the ACCC.

In January 2020, the Federal Court of Australia found that Trivago had breached the Australian Consumer Law by misleading consumers when representing that its website would quickly and easily help users identify the best deal or cheapest rates available for a given hotel.

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Trivago image Apr 22