ACM forces online store to stop using fake likes and fake followers

The Netherlands Authority for Consumers and Markets (ACM) has forced online store Bicep Papa B.V. to stop using fake likes and fake followers when promoting its products on social media platforms such as Instagram. Bicep Papa is the company behind well-known Dutch influencer Mobicep. If Bicep Papa does not stop using fake likes and fake followers, and also does not refrain from using them in the future, the company will have to pay periodic penalty payments up to a maximum of EUR 100,000. By using fake likes and fake followers, Bicep Papa has misled consumers. The online store sells nutritional supplements and related products on the website www.biceppapa.nl, and also advertises on social media. This is the first time ACM has imposed a sanction for misleading consumers with fake likes and fake followers. According to the company itself, Bicep Papa has already stopped buying fake likes and fake followers.

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