Rules of thumb for sustainability claims have been finalized, serving as basis for ACM’s enforcement

Following a public consultation, the Guidelines regarding sustainability claims of the Netherlands Authority for Consumers and Markets (ACM) have been finalized. With these Guidelines, ACM explains, using five rules of thumb, how businesses are able to prevent their sustainability claims from being unclear, incorrect or misleading for consumers. ACM will use these rules of thumb in its enforcement of the rules.

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