Global sweep finds 40% of firms’ green claims could be misleading

A CMA co-ordinated global review of randomly selected websites has so far found that 40% of green claims made online could be misleading consumers.

The International Consumer Protection Enforcement Network (ICPEN) hosts an annual sweep of websites, which gives consumer authorities across the world the opportunity to target fraudulent, deceptive or unfair conduct online. The Competition and Markets Authority (CMA) and The Netherlands Authority for Consumers and Markets (ACM) led the latest sweep, focusing on misleading environmental claims for the first time.

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