ACM takes action against trade in fake reviews and fake likes
Various organizations that trade in fake reviews, fake likes, and fake followers are active on the Internet. Such misleading endorsements are used to influence consumers on social media and other online services, such as online stores and online marketplaces. The Netherlands Authority for Consumers and Markets (ACM) believes it is important that consumers are given correct information, which they can use when making purchasing decisions. That is why ACM takes action against market participants that offer and use misleading endorsements online.