CMA launches market study into online platforms and the digital advertising market
The Competition and Markets Authority (CMA) has launched a market study into online platforms and the digital advertising market in the UK, which will be focused on the following three potential sources of harm to consumers:
- to what extent online platforms have market power in user-facing markets, and what impact this has on consumers
- whether consumers are able and willing to control how data about them is used and collected by online platforms
- whether competition in the digital advertising market may be distorted by any market power held by platforms
The CMA will publish its initial findings at the end of this year, with its final report due by 2 July 2020. More information on the scope of the study and its potential outcomes can be found on the CMA’s market study case page.