Description of campaign:
The Egyptian Consumer Protection Agency has embarked for the third time in the ICPEN Fraud Prevention Month. CPA has chosen Banking Services and to enhance consumer & Business awareness against its fraudlant and deceptive practices. The Campaign took place in March 2010. CPA is not the regulator of such sector, the Central Bank Of Egypt is the regulator and enforcer agency.
The CPA campaign addressed the following topics:
- Consumer general satisfaction towards dealing with banks and their services
- Consumer outreach and access channels to get information about banking services
- Transparency against banks' credit card offers
The CPA FPM campaign included:
- A comparison research study by the CPA about top 25 banks' credit cards offers.
- A survey by one of the consumer NGOs about consumer general satisfaction
- A workshop comprising senior representatives from Central Bank of Egypt, public & private banks, civil society, CPA and media to address the findings of the two above mentioned studies
- World Consumer's Rights Day theme on financial services.
- 14 awareness seminars organized by eight consumer NGOs from six populated regions throught Egypt.
- Printed materials and educational flyers.