Description of campaign:
The Consumer Protection Agency (CPA) of Egypt Conducted in January 2011 an intensiveTV campaign in Egyptian TV and in Satellite channels broadcasted in Egypt to address the ever increasing problem of Deceptive Advertisements. This Campaign consisted of four advertisements; all addressing the issue of what constitutes a misleading/deceptive advertisement and ways to avoid falling prey to these malpractices . These Advertisements alerted our consumers to be aware of unrealistic bargains, overselling, . One Advertisement had a clear message to the consumer in telling him/her that “if the deal advertised is too good to be true, then it is probably not true and is probably a scam. “
All four ads ended with an important reminder that each consumer has to always receive an invoice when buying a good as this is the first item he/she will want to have in order to file a complaint should the need to do so ever arise. The advertisements also indicated what should be included in an Invoice to make it a legitimate document when presented along with a complaint.